Indrek Ibrus is professor of media innovation at the Baltic Film, Media, Arts, and Communication School (BFM) at Tallinn University. He is also the head of Tallinn University Centre of Excellence in Media Innovation and Digital Culture (MEDIT). He has authored several publications on media innovation and evolution, media standardisation, mobile media, cross- and transmedia and data management. He advises on a regular basis Estonian government, EU Commission and the Council of Europe on media and cultural policy making. He holds a PhD from London School of Economics and Political Science and a MPhil from the University of Oslo.